
4T2 | Get lost.
this is 'our' running. what's yours?
ROLE.
CLIENT.
Art Direction
Photography
LOCATION.
4T2
PEOPLE.
Filmer | Stefano Mascolo
Model | Giuseppe Lora Moretto
Rive Rosse, Biella
BRIEF.
Commercial shooting.
Quando Jurian mi ha chiesto di lavorare per 4T2 mi ha obbligato, prima, a leggere il manifesto.
Questi sono solo alcuni punti:
we know running, its ability to expose yourself, its sincerity in giving you back what you put into it.
we believe in painful legs, sweaty eyes, feet hitting the ground a million times to the rhythm of a song that only you know.
we believe in the hours of training in silence, alone with your thoughts; in the bubble where only you exist, as if you were on an island, in another dimension.
”Running is ugly.”, mi ha detto.
“Our manifesto is the foundation of everything we do, it's our idea of what running means. no bullsh*t, just authenticity. our manifesto defines us as runners and as brand.”, ha concluso.















